Corporate social responsibility ( CSR) at Sundarbans
We are Sukher Swarga Foundation, sundarbans grassroot NGO and we’re here to talk about something that matters to all of us: how we invest our resources to build a better future.We often see companies spending their Corporate Social Responsibility (CSR) funds on planting trees in cities.
🏙️ It’s a lovely sight—a little splash of green amidst the concrete and glass. These projects are great for beautification, and they offer a small reprieve from the urban heat. But let’s ask ourselves a simple question: are we focusing our efforts where they can make the biggest difference?
The Hidden Heroes of the Coast:
Mangroves 🌳While we’re admiring a new line of trees around a corporate park, a different kind of green hero is quietly working far away, on the coastlines. We’re talking about mangrove forests. These incredible trees don’t just stand there looking pretty; they are the first line of defense for coastal communities. Mangroves have an amazing root system that acts like a natural wall, protecting villages from the devastating impact of cyclones and floods.The impact is not just environmental; it’s deeply human. —The Unseen ImpactHere at Sukher Swarga, we’ve seen firsthand how a small investment can create a profound, ripple effect. For a fraction of the cost of a city tree project, we can plant thousands of mangrove saplings.But our work goes beyond planting. We are working with local women, providing them with jobs and training in nurseries. They grow the saplings and help us with conservation, becoming the guardians of their own coasts.
🌊 This isn’t just a one-time donation; it’s about building sustainable livelihoods and empowering entire communities.Mangrove conservation isn’t an abstract idea—it’s about saving lives and securing a future for families who live in the most vulnerable areas. It provides vital habitats for fish and other marine life, which in turn supports the local fishing economy.
🐟A Call to Action So, why do we spend 10 times more on city trees that offer a bit of shade, when we could be investing in mangroves that offer a wall of protection and a path to a better life?The answer is often simple: urban projects are “in sight,” and they provide immediate, visible results for corporate donors. Mangroves, on the other hand, are often “out of sight” and out of mind.We believe that true CSR should be measured not by aesthetics, but by the profound difference it makes in people’s lives. It’s time we redirect our focus from what’s convenient to what’s truly impactful. Let’s invest in projects that build resilience, save lives, and uplift communities.
Join us at Sukher Swarga Foundation as we work to protect our coasts and empower our people. Together, we can make an investment that truly matters.
Contact – 7074365525( WhatsApp only)
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